Overview
Reliance Global General Trading, a leading importer and exporter of chemical industry products in the UAE, faced growing complexity in managing multi-mode sales operations, especially Third Port shipments. With increasing transaction volumes and cross-border dependencies, the lack of system-driven traceability, shipment visibility, and credit control began impacting operational efficiency and financial oversight.
To address these challenges, a customized ERP solution was implemented, enabling end-to-end control over sales, procurement, logistics tracking, and credit management within a unified platform.
Challenges
Handling Domestic, Export and Third Port Shipment sales created operational gaps, especially in Third Port scenarios where multiple purchase orders were linked to a single sales order and vice versa. This led to poor traceability of quantities, costs and margins.
Shipment tracking was dependent on manual coordination, with no real-time visibility of BL status, causing delays and follow-up overhead.
Credit control across multiple companies and customer groups was difficult to manage manually, increasing the risk of exceeding limits without immediate visibility.
Solution
Implemented a customized ERP to manage all sales types within a unified workflow, including structured mapping between multiple sales and purchase orders for Third Port shipments.
Integrated Shipgo with Odoo for real-time BL tracking, improving shipment visibility and reducing manual effort.
Developed a Multiple Group Credit Limit system with automated alerts to control credit exposure across customers and companies, ensuring better financial control.
Key Outcomes
Achieved complete traceability between multiple sales and purchase orders in Third Port shipment scenarios
Reduced manual coordination efforts and follow-ups across logistics teams
Enabled faster and more accurate decision-making with centralized data access
Improved shipment visibility through real-time Bill of Lading (BL) tracking integration
Strengthened financial governance with automated multi-level credit control mechanisms
Business Impact
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Operational Efficiency: Streamlined complex trading workflows, reducing manual intervention and process delays
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Cost & Margin Control: Enhanced visibility into cost structures and profitability across shipments
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Improved Customer Service: Faster response times with real-time shipment updates
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Risk Reduction: Minimized credit risk through proactive monitoring and automated alerts
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Scalability: Built a strong digital foundation to support future growth in international trade operation
Looking to streamline your project-based operations?
If your business deals with complex scenarios like multi-country shipments, Third Port trading, or fragmented credit management, a tailored ERP solution can bring clarity and control to your operations.